Corporate Profile

Abundance founder, Al Curnew established the all-Canadian company in 1982 as a marketer of high quality, uniquely formulated natural health products. In 1994, armed with a new vision, plans in hand and a specialized product line, Abundance Marketing began scratching at the surface of the health products industry. Utilizing cutting edge techniques, the finest raw materials available as well as state-of-the-art manufacturing and production technology, Abundance Marketing has quickly become one of the fastest growing natural health products companies in Canada.

Initially operating in Southern Ontario and selling through Health Food Stores, the company expanded nationally in 1994 with its own sales representatives and health products' distributors.

Recognizing the phenomenal increase in consumer awareness of the category, followed by numerous inquiries from major pharmacies, the company initiated plans in the spring of 1998 to expand beyond Health Food stores and enter Mass Market Pharmacies. Formal presentations to all major retailers in Canada commenced March 1999 with retail distribution achieved with most major pharmacies in Canada by mid July.

In September 1999, Abundance moved to its new Corporate Head Quarters.
The beautiful facility was specifically designed and constructed to meet the needs of its customers as the new millennium approached.

In January 2000, Thursday Plantation, the largest international marketer of high quality Tea Tree Oil products appointed Abundance as the exclusive marketer of its' products in Canada. Since this introduction, Abundance has been successful in achieving distribution in the majority of major pharmacies in Canada. An extensive public relations launch in August, 2000 communicated the healing properties of Thursday Plantation Tea Tree Oil and, in particular, the only non-toxic treatment for Head Lice to all major print and electronic media organizations, public health nurses and school boards across Canada.

In August 2001, Abundance completed construction of another building adjacent to its present headquarters. With this 45,000 cubic square feet expansion complete these new "twin towers" house administrative offices, warehousing, and shipping facilities to better meet the needs of their Canadian and international customers. Clearly this is a company on the rise.

Abundance products are not "me too" products, but rather unique formulations i.e. Proenzi 99, Arth-Away, Bowel Buddy Bran Wafers, Carb-Away, Night Loss etc. comprised primarily of high quality 3:1 extracts and exclusive, rapid release tablets.

"Abundance has developed a complete range of products for total health care.
Our standards for products are high, and while the line has grown tremendously the standards have not changed - every preparation represents careful research and testing to assure high quality performance."

Al Curnew, President